Origin
Stack & Spoke began as the technology function inside Smile Science Dental Spa in Glendale, Arizona. Dr. Richard Dawson built the initial software infrastructure to solve problems that off-the-shelf dental software consistently failed to address: disconnected data sources, slow content management, fragmented marketing tooling, and the absence of any meaningful analytics layer for independent practice performance.
The Name
A stack is a technology architecture. A spoke is one connection in a hub-and-spoke system — everything connects back to the practice. The name describes what we build: technology stacks where all the spokes connect to a single operational center. For a dental practice, that center is the patient relationship and the clinical record. Everything else feeds into it.
The Microsoft-to-Windows Distinction
Stack & Spoke is the company. Luxalys and Luxora are the products. Microsoft built Windows — it isn't Windows. Stack & Spoke built Luxora — it isn't Luxora. This distinction matters because it clarifies what we are: a software company that happens to operate inside a dental practice, not a marketing tool with a lab coat on. The company will outlast any individual product line.
Who We Serve
Stack & Spoke currently serves one client: Smile Science Dental Spa and the group of businesses within Smile Science Holdings LLC. We are beginning to selectively open engagements to other independent dental practices that need technology infrastructure built to their specific workflows. We don't sell software subscriptions — we build.
Team
Dr. Richard Dawson, DMD leads the product vision for both Luxalys and Luxora. He brings a clinical perspective to every technology decision — the question is always whether the software serves the patient relationship or gets between it. Development and engineering work is handled by a small, focused team with dental practice operations as a shared reference point.
Ready to work together?
We work with independent dental practices that need technology built to their workflow, not configured from a template.
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