Luxalys — Practice Management Stack
Luxalys is the internal software running Smile Science Dental Spa's operations. It is not a rebrand of an off-the-shelf practice management system — it is custom software built to address specific operational gaps that generic tools leave open. Luxalys is currently in internal use only and is not yet available to other practices.
Luxora — Marketing Software Suite
Luxora is the external-facing marketing stack. It is a collection of purpose-built tools that work together to manage a dental practice's entire digital presence. Luxora is the product line that powers Practice Brew's client work.
Luxora Forge
Luxora Forge is a headless CMS built for WordPress that manages dental service pages. It provides a structured content model for dental practices: service pages with medically reviewed schema, EEAT author bars, internal linking rules, and canonical silo architecture. Forge powers the 90+ service pages currently live on smilescience.com.
Luxora Orbit
Luxora Orbit is a satellite directory network of static sites targeting dental and aesthetic search queries across geographic markets. Each Orbit site is a fully independent Jinja2/YAML static site built with our Orbit generator. The network currently has 14+ sites live, each serving a specific city and specialty combination. This site is an Orbit site.
Luxora Quill
Luxora Quill is the content engine that powers the blog and editorial content on Smile Science. It provides structured content authoring workflows, editorial quality standards, and a review-to-publish pipeline designed to meet medical content standards. Quill handles the long-form content that Forge's service pages don't cover.
Luxora Pulse
Luxora Pulse is the analytics layer: 404 monitoring, Google Search Console integration, Core Web Vitals tracking, and competitor visibility reporting. Pulse is currently in development and will be available as part of the Practice Brew engagement in 2026.
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